Our Getting Started Guide is here to help you learn the basics about the Affiliate Program and walk you through a few abbreviated steps to get up and running with us.

For more detailed information, please refer to our Program Overview where you can access guides and FAQ’s for a wide variety of other topics.


Standard Program Rates and Information

Media Type

Commission Rate

Cookie Duration

Apple Music

One time 50% commission*

30 days

iTunes Music

7% commission

24 hours

Mac Apps & In-Apps

7% commission

24 hours

iOS Apps

7% commission

24 hours

iOS In-Apps

2.5% commission

24 hours

Movies

7% commission

24 hours

TV

7% commission

24 hours

iBooks

7% commission

24 hours

*Commission for Apple Music is a percentage of the amount charged to a customer for that customer’s first paid month of Apple Music (Individual Memberships, Family Memberships, Student Memberships). Not all types of memberships are available in all territories or to all customers, and Apple may add or remove membership types and the availability of its services in any territory at any time.

Individual and Family Memberships are available in over 110 countries and Student Memberships are available in 32 countries. Click here to see a current list of countries for student membership availability.


Step 1: Submitting Your Affiliate Application

In order to become an affiliate partner you must first submit your application here. By filling out the affiliate application we can better understand how you plan to promote the program and if you will be a good fit. Please make sure to always include a valid website or app URL. Once submitted you will receive an email confirming that your application has been received.

Applications are reviewed within 3-5 business days from the time of submission. Once a final determination has been made, you will be notified of our decision via email.

For more information on our Applications process, visit our Application FAQ.


Step 2: Account Setup and your Affiliate Token

If your application was approved you will receive a welcome email that will contain your username and affiliate token.  Your affiliate token is an alpha numeric string that must always be present in your affiliate links to ensure you receive credit for referred traffic and sales.

The user ID and password will grant access to a reporting interface where you can track performance as well as input your payment information.  You can access the user interface by signing in here.

To change your language preferences for future communications, sign in to your affiliate account and update them in your account settings.

Helpful tip: The ‘l’ in your affiliate token will always be a lowercase ‘L’ and not an ‘i’. As a best practice, always make sure to copy & paste.


Step 3: Review our Identity Guidelines

Our Identity Guidelines provide everything you need to know about how to properly link to all content available in the Apple Media Affiliate Program. You can also download badge art via the link above.

Being familiar with these guidelines before you start creating links will ensure you comply with Apple branding requirements and receive the greatest benefit from your communications.


Step 4: Creating Links

The easiest way to create affiliate links for iTunes is to simply add your Affiliate token to the end of any iTunes Store, App Store or iBooks Store URL.

For example, the following affiliate link is to the Singapore store (eg): https://itunes.apple.com/sg/artist/bruno-mars/id278873078?at=12345.

Our Link Maker tool can also be used to find and link to affiliate-encoded content. Look for Link Maker in your account dashboard by navigating to the Tools tab. Also check out the Apple Music Toolbox which is our one stop shop for all things Apple Music. Additionally, be sure to visit the brand Identity Guidelines to ensure that your campaigns are compliant with affiliate program terms and conditions.

Links for Apple Music require additional parameters to enable Apple Music affiliate tracking. The following parameter: app=music, in addition to your affiliate token (at=12345), should be added to all Apple Music links to ensure proper attribution. So be sure to add these parameters to all Apple Music links to earn affiliate commission for Apple Music.

Example link: https://geo.itunes.apple.com/us/album/if-youre-reading-this-its/id966997496?app=music&at=12345

For more information on our tools and linking, visit our Linking Guide.


Step 5: Setting Up Your Payment

Access and update payment information by signing into your affiliate account. We recommend you do so immediately as this is required in order to receive payment. For more information on setting up your payment options, visit our Commissions & Payments FAQ.


Step 6: Advanced Tools (Optional)

A variety of advanced tools are available for savvy partners to create links to our stores. These include our iTunes Search API and Apple Music API. Additionally, our Enterprise Partner Feed provides an advanced data feed for the entire iTunes catalogue (approved access only). Please review these tools to assess if they may be a good fit for your needs.

Please reach out to our Affiliate Support team if you have any other questions on getting started.