Creating a link with your affiliate token is the most important part of the Partners Program.

Locate your affiliate token and copy it. You can find your affiliate token in your welcome email or in the Partnerize Dashboard.

Creating Links Using the Apple Services Toolbox (Recommended)

  • Go to the Apple Services Toolbox.
  • There is a toolbox for Apple Music, Apple News, Apple TV, Apple Podcasts, and Apple Books.
  • Search for the content you want to post in the search bar at the top of the page.
  • Add your affiliate token and optional campaign name.
  • Copy the link or use the short link.

Creating Manual Links to the Services General Subscription Flows (Optional)

While the Apple Services Toolbox is your best option for link creation, you can also create links manually if necessary.

Apple Music (iOS, iPadOS, macOS, Android, and Windows)

Raw Link —
App Parameter — app=music
Affiliate Token (AT) — 123456
Campaign Name (CT) — example

Final Link —

Apple News+ (iOS, iPadOS, and macOS)

Raw Link —
App Parameter — app=news
Affiliate Token (AT) — 123456
Campaign Name (CT) — example
News Tracking Parameter — &campaign_id=aff_123456 (This is equal to your Affiliate Token)

Final Link —

Apple TV+ (iOS, iPadOS, macOS, Android, and Windows)

Raw Link —
Affiliate Token (AT) — 123456
Campaign Name (CT) — example

Final Link —

Apple Fitness+ (iOS and iPadOS)

Raw Link —
Affiliate Token (AT) — 123456
Campaign Name (CT) — example

Final Link —

Please take note of the following common mistakes:


  1. It is important to copy your affiliate token instead of entering it manually. This will avoid inputting incorrect characters.
  2. Link should only have one question mark (?). Links with two question marks will not track properly.
  3. Do not include characters in the CT that will break the tracking. Those characters are: ? , ! , &.

Optional Campaign Name

The ‘ct’ value is campaign text that you can optionally add to any link in order to track sales from a specific marketing campaign. By using a campaign value, you will see in the reporting dashboard all clicks and sales related to that specific campaign.

For example, the link below has added a campaign tracking parameter for a newsletter link. You can name the campaigns anything you choose, but the ‘ct’ value may not be longer than 40 characters, as noted in the examples from the table above.

Android Links for Apple Music

A standard will not properly track on Android. To create Universal Links that track on iOS, Android, and Desktop, please use the Apple Music Toolbox when creating links.

Global Links

Some content may not be available in all countries. As a partner, you earn commissions on sales generated through the program for which you have properly coded links. Ensure your links are global by adding the “geo” parameter as shown in the example below:

Note: All song and album links provided by the Apple Music Toolbox automatically include the geo parameter.

Advanced Linking


MusicKit lets users play Apple Music and their local music library from your app or website. When users provide permission to access their Apple Music account, they can use your app or website to create playlists, add songs to their library, and play any of the millions of songs in the Apple Music catalog. If your app detects that the user is not yet an Apple Music member, you can offer a trial from within your app. Learn more >

Apple Music API

Use the Apple Music API to retrieve information about albums, songs, artists, playlists, music videos, Apple Music stations, ratings, charts, recommendations, and the user’s most recently played content. With proper authorization from the user, you can also create or modify playlists and apply ratings to the user’s content. The API can be used with iOS apps, Android apps, and websites.

Apple Books and Apple TV

There are private API's available to select partners.


Our Search API and Enterprise Partner Feeds are options to programmatically find links and meta data about any iTunes or Apple Books Store content. Which tool you choose to use will depend on the volume of data you intend to acquire.

The iTunes Search API is limited to approximately 20 calls per minute. For heavier usage requirements, our Enterprise Partner Feed (EPF) is appropriate for partners who need to create their own database of our catalog of metadata. As we do not offer support for file management for EPF, we only recommend this option for partners who are able to independently manage the file produced by EPF. Further information can be found on the Partner Resource website.

Frequently Asked Questions

How can I create links in bulk?

We also offer advanced linking tools for finding more than just a couple links. The Search and Lookup API allows partners to find links and metadata about iTunes content in a programmatic way. This tool is currently limited to approximately 20 calls per minute.

Should you have heavier usage requirements or an app that exceeds the current limits of the Search API, our Enterprise Partner Feed (EPF) may be a more appropriate solution. This enables partner to create their own database of iTunes content metadata. As we do not offer support or file management for EPF, we only recommend this option for partners who are able to independently manage the file produced by EPF. Read more here on the best ways to search for these types of content and to determine which tool is right for you.

How do I know if my tracking link is working properly?

Clicks report in real-time through your Partnerize reporting dashboard. To ensure your tracking link is working properly, click on any of your tracking links and then check the dashboard to see if the click is reported. If your test-click did not show up in your reporting, please visit our resource site on creating links. You can also reach out to us at our Partner Support team with any questions.

Why is the app=music and app=news parameter so important for Apple Music and Apple News+ partner links?

Links for Apple Music and Apple News+ require additional parameters to enable Apple Music and Apple News+ partner tracking. The following parameter: app=music/app=news, in addition to your affiliate token (at=123456), should be added to all Apple Music and Apple News+ links to ensure proper attribution.

What is rel=“nofollow” and why should I use it?

Search engines like Google require that partner links are explicitly differentiated from organic links. Add a rel=“nofollow” attribute in the HTML code of any partner link you put on your site, as shown in the example below:

<a href="" rel="nofollow">Clickable text </a>